How to Create a Profitable Sales Funnel — Step by step

The sales funnel that turns $1 in ads into $4 in revenue

Most diaspora founders run one-off campaigns, hope for the best, then wonder why sales feel random. A funnel is the difference between random and predictable. Between 'I made $3K last month' and 'I made $3K-$5K every month for the last 9 months'.

Who it's for

• You sell a digital product, course, or service between $27 and $997
• You run paid ads or organic traffic but conversion is unpredictable
• You know what a funnel is in theory but never built one end-to-end
• You want a system you can hand to a VA or an AI in 2027

What you get

• 7-step funnel blueprint — lead magnet, tripwire, core offer, upsell, downsell, follow-up, reactivation
• 3 full funnel maps — service funnel, ebook funnel, webinar funnel (copy-paste ready)
• Email sequences — 12 emails (welcome, nurture, sales, re-engage) with subject lines that hit
• Conversion rate benchmarks by funnel stage (so you know what's broken)
• A/B test framework — what to test, when, and how to read results
• Tracking & analytics setup — UTMs, GA4, pixel events (GDPR-safe)
• Live funnel teardowns — 5 real brands, what works, what doesn't

Inside

Main guide (~55 pages PDF) + 3 Figma funnel maps + 12-email swipe pack + tracking setup checklist. Download is a zip archive.

The Irola approach

Irola is media finance for the diaspora. We don't sell dreams, we don't pitch get-rich-quick. We build the education our parents never got: money that works for you, investing that respects your heritage, wealth that shows up before retirement. This resource is one step. Use it, test it, make your first move.

FAQ

Do I need ClickFunnels or Kajabi? No. Funnels work on any stack — WordPress + Stripe, Gumroad, Kajabi, Odoo. The maps show logic, not tool lock-in.

Will this work for a local service business? Yes. The service funnel map is built exactly for that — consulting, coaching, local pro services.

I'm overwhelmed by tech. Can I still do this? Lesson 2 is 'minimum viable funnel' — 3 tools, 1 afternoon, you have something live.

Refund? 14 days.

Build the Funnel — 47€